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New research finds that workplace volunteering can double a customer's loyaltyChief Executives for Corporate Purpose has released a new report designed to uncover the true dynamics of corporate volunteering. Key findings from the report include: • The most successful workplace volunteering programs are intentional, thoughtfully designed, and authentic. Volunteer program design must be rooted in the needs of nonprofit organizations and community stakeholders. • Social impact and meeting community needs are the main results and value produced through workplace volunteering program, but successful programs can have ripple effects on business results. • Value Volunteering has proven that people reward companies for high-quality workplace volunteering in terms of reputation, trust, and customer loyalty. Even more, the effect on trust and customer loyalty approximately double when people believe that workplace volunteering truly makes a difference. • Workplace volunteering has “built-in” and “built-for” results, both of which are key for success: • Corporate community service serves community first, but also builds the company: 78% of the time, volunteers say that understanding the impact they are making motivates them to stay engaged. • Over half (55%) of nonprofits surveyed say that including corporate volunteers in an organization’s strategy and program management helps deliver on mission achievement and builds relationships at the same time. • Workplace volunteering has greatly expanded over the last 10 years: 40% growth in both aggregate and average corporate volunteer hours is driven by efficiencies from technology/software, employee interest and demand, and the expansion of skills-based opportunities. Marked as spam
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